Our aim is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.



Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.

“By Creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.”

Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit. 


The base of your everyday hair routine, all of our shampoo offerings aim to invigorate and cleanse without stripping natural balancing elements. Shop shampoo below. 1% of your purchase will be donated by us to 1% For the Planet to support environmental charities.

Davines has a shampoo for every hair type, length and status.

Whether you have Fine, curly, chemically processed you can be

assured Davines has you covered.

Two of my favorite Shampoos are:

NOUNOU: Nourishing shampoo for damaged or very dry hair.

Ideal for bleached hair, with highlights, perm or relaxed.

Its formula, characterized by a rich and full-bodied foam,

is designed to gently cleanse treated hair, giving it body and

nourishment. Winner of Allure magazine's

2015 Best of Beauty Awards for damaged hair.





Fiaschetto Tomato from Guaceto - it has a strong nourishing power and an antioxidant action. Mixture of mild - to clean the hair without making it heavy; Phenethyl Benzoate - strong shining effect;


MOMO: Ideal for dry or dehydrated hair.

Its formula, characterized by a creamy foam,

is designed to gently cleanse dry or dehydrated hair,

giving it a strong hydration.






Cartucciaru Melon from Paceco - it gives lengthy hydration. Conditioning agents - softening action; Mixture of mild surfactants - to clean the hair without making it heavy.


Award Winning Color Protecting Shampoo:

MINU:  For colored hair. Rich, full-bodied and foamy

 MINU Shampoo is formulated with caper blossoms to gently cleanse,

protect and extend the lifespan of colored hair.

Winner of Self Magazine's 2015 Self-Approved Beauty Awards.




OI: Our best-selling OI family acts as a daily routine

and styling agent. Formulated with Roucou oil

the products give extraordinary shine and softness,

while detangling any kind of hair. For softer, smoother skin you can now complement your daily haircare routine

with both an anti-aging hand crème and moisturizing body wash.                                        


                               My Favs:

OI all in one milk


- Adds Shine

- adds softness and silkiness

- has an excellent detangling power

- moisturizes hair

- heat protection



Provitamin B5 - deep moisturizing action;

 Roucou oil - prevent hair aging, strong anti-oxidant action;

                                                                              OI Oil


                                                                           extraordinary shine and softness to hair  

                                                                       strong detangling and restructuring action

                                                                                                                 anti-frizz effect

                                                                strong anti-oxidant and anti-free radicals action




Breathable silicons - to create a protective film on all hair type;
Roucou oil - prevent hair aging, strong anti-oxidant action



Naturaltech resolves hair and scalp issues with phytoceuticals:


Dry And Dehydrated:


For severely dry or damaged hair. Creamy with a thick foam,

Nourishing Shampoo uses ultra-gentle surfactants and naturally

nourishing extracts to cleanse and condition hair, leaving it

soothed and soft. For hair in serious need of repair. Deeply moisturizing

 and healing, Vegetarian Miracle is an intensive conditioner that replenishes

the hydration levels of brittle hair leaving it stronger and more resilient.




For delicate hair prone to breakage. Luxuriously creamy and sudsy,

Replumping Shampoo moisturizes, protects and enhances

the elasticity of hair.  Formulated to gently detangle and improve elasticity, Replumping Conditioner has been designed to protect and nurture

very fine or brittle hair.


















moisturizes hair
strong detangling and restructuring action
      Breathable silicons - to create a protective film on all hair type;
Roucou oil - prevent hair aging, strong anti-oxidant action;